{"id":2889,"date":"2013-06-13T00:00:00","date_gmt":"2013-06-13T00:00:00","guid":{"rendered":"https:\/\/europeanvalues.cz\/mezi-byznysem-a-statem\/"},"modified":"2021-12-16T12:23:04","modified_gmt":"2021-12-16T10:23:04","slug":"mezi-byznysem-a-statem","status":"publish","type":"post","link":"https:\/\/europeanvalues.cz\/en\/mezi-byznysem-a-statem\/","title":{"rendered":"Mezi byznysem a st\u00e1tem"},"content":{"rendered":"

Evropsk\u00e9 hodnoty se sna\u017e\u00ed p\u0159isp\u011bt k tomu, aby mohli \u010de\u0161t\u00ed mal\u00ed a st\u0159edn\u00ed podnikatel\u00e9 posilovat svoje postaven\u00ed, podobn\u011b jako je tomu v\u00a0N\u011bmecku, a zt\u011bles\u0148ovat tak p\u0159irozenou p\u00e1te\u0159 ekonomiky. I v\u00a0prvn\u00edm kvart\u00e1le roku 2013 vyrazil pokra\u010duj\u00edc\u00ed propad \u010desk\u00e9 ekonomiky analytik\u016fm dech, a tak je nad \u010d\u00edm se zam\u00fd\u0161let. Nejen proto v\u00a0roce 2013 po\u0159\u00e1d\u00e1me semin\u00e1\u0159e o p\u0159idan\u00fdch hodnot\u00e1ch a n\u00e1strah\u00e1ch, kter\u00e9 mohou podnikatel\u016fm p\u0159in\u00e9st evropsk\u00e9 fondy nebo spolupr\u00e1ce s\u00a0v\u011bdeck\u00fdmi a v\u00fdzkumn\u00fdmi institucemi. Na\u0161e semin\u00e1\u0159e se zam\u011b\u0159uj\u00ed tak\u00e9 na to, jak mohou naopak mal\u00ed a st\u0159edn\u00ed podnikatel\u00e9 podpo\u0159it konkurenceschopnost a zam\u011bstnanost. Smysl pro inovace a flexibilita i v\u00a0dob\u011b celosv\u011btov\u00fdch finan\u010dn\u00edch turbulenc\u00ed sv\u011bd\u010d\u00ed pr\u00e1v\u011b jim. Tam, kde si st\u00e1ty i siln\u00ed hr\u00e1\u010di v\u00a0jin\u00fdch oborech podnik\u00e1n\u00ed zapomn\u011bli pohl\u00eddat velk\u00e9 a vychytral\u00e9 akt\u00e9ry finan\u010dn\u00edho sektoru, \u00a0je pot\u0159eba odspoda budovat, obnovovat nebo posilovat obchodn\u00ed vztahy a lok\u00e1ln\u00ed \u00farovn\u011b ekonomiky.<\/i><\/p>\n

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Jsme rovn\u011b\u017e p\u0159esv\u011bd\u010deni o tom, \u017ee hodnoty jako odpov\u011bdnost p\u0159edstavuj\u00ed naprost\u00fd z\u00e1klad ka\u017ed\u00e9ho podnik\u00e1n\u00ed a \u017ee pru\u017enost a ochotn\u00e1 komunikace pat\u0159\u00ed do ve\u0159ejn\u00e9 spr\u00e1vy. Tam, kde p\u0159irozen\u00e9 principy nefunguj\u00ed, p\u0159ehnan\u00e1 regulace a t\u011b\u017ekop\u00e1dn\u00e9 kontroln\u00ed mechanismy pomohou jen m\u00e1lo a \u010dasto vyl\u00e9vaj\u00ed s\u00a0vani\u010dkami mnoho d\u011bt\u00ed. Kdy\u017e se ur\u010dit\u00e9 principy dodr\u017euj\u00ed, nejsou regulace pot\u0159eba a lidem i firm\u00e1m nevznikaj\u00ed zbyte\u010dn\u00e9 transak\u010dn\u00ed n\u00e1klady zp\u016fsoben\u00e9 spole\u010denskou ned\u016fv\u011brou. V\u00a0t\u00e9to rubrice chceme pravideln\u011b prakticky inspirovat v\u00a0tom, kam lze posunout podnikatele a ve\u0159ejnou spr\u00e1vu p\u0159edstavovanou st\u00e1tn\u00edmi, region\u00e1ln\u00edmi i lok\u00e1ln\u00edmi politiky a \u00fa\u0159edn\u00edky a jak vylep\u0161it jejich vz\u00e1jemn\u00e9 fungov\u00e1n\u00ed.<\/i>
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Skv\u011bl\u00e9 slu\u017eby: pro\u010d je necht\u00edt a nem\u00edt od st\u00e1tu?<\/h2>\n

V\u00a0Jihomoravsk\u00e9m inova\u010dn\u00edm centru (JIC) se na za\u010d\u00e1tku dubna uskute\u010dnil k\u0159est origin\u00e1ln\u00ed knihy\u00a0Skv\u011bl\u00e9 slu\u017eby \u2013 jak d\u011blat slu\u017eby, kter\u00e1 va\u0161e z\u00e1kazn\u00edky nadchnou<\/i><\/a>. Zapome\u0148te na p\u0159eklady a p\u0159\u00edklady z\u00a0USA \u010di Velk\u00e9 Brit\u00e1nie, kone\u010dn\u011b tu m\u00e1me produkt mlad\u00e9ho autorsk\u00e9ho t\u00fdmu, kter\u00fd poctiv\u011b posb\u00edral p\u0159\u00edklady od firem \u010desk\u00fdch. Origin\u00e1lnost knihy toti\u017e spo\u010d\u00edv\u00e1 nejen \u00a0v\u00a0praktick\u00e9m i grafick\u00e9m zpracov\u00e1n\u00ed, ale i v\u00a0tom, \u017ee obsahuje na t\u0159icet p\u0159\u00edpadov\u00fdch studi\u00ed \u010desk\u00fdch firem, kter\u00e9 se sna\u017e\u00ed inovativn\u011b zlep\u0161it svoje slu\u017eby. \u010cin je to o to z\u00e1slu\u017en\u011bj\u0161\u00ed, \u017ee kvalita slu\u017eeb v \u010cesku p\u0159edstavuje ji\u017e tradi\u010dn\u011b v\u011bc, je\u017e drtivou v\u011bt\u0161inu ob\u010dan\u016f, kte\u0159\u00ed p\u0159ekro\u010dili na\u0161e hranice sm\u011brem na jih \u010di z\u00e1pad alespo\u0148 jednou, tr\u00e1p\u00ed l\u00e9ta.<\/p>\n<\/div>\n<\/div>\n

\u00a0Pro\u010d ov\u0161em p\u00ed\u0161u o t\u00e9to knize v\u00a0t\u00e9to rubrice? Inspirovala m\u011b toti\u017e k\u00a0srovn\u00e1n\u00ed, jak sv\u00e9 slu\u017eby v\u00a0minul\u00fdch letech inovovali p\u0159edstavitel\u00e9 na\u0161eho st\u00e1tu a samospr\u00e1v. Ji\u017e se stalo notorietou nad\u00e1vat na jejich \u00farove\u0148 je\u0161t\u011b v\u00edce, ne\u017e u slu\u017eeb soukromn\u00edk\u016f. Proto by m\u011b zaj\u00edmalo, jestli bychom mohli i v\u00a0jejich p\u0159\u00edpad\u011b sesb\u00edrat p\u0159\u00edklady, kter\u00e9 pomohly uleh\u010dit komunikaci podnikatel\u016f \u010di zp\u0159\u00edjemnili atmosf\u00e9ru mezi ob\u010danem a st\u00e1tem. Inovace by to byly z\u0159ejm\u011b pozoruhodn\u00e9.<\/p>\n

\u00a0Inovace nebo \u0161vejkovsk\u00e9 vtipy pro pobaven\u00ed ob\u010dan\u016f?<\/b><\/p>\n

Od konce devades\u00e1t\u00fdch let v dob\u011b vl\u00e1d soci\u00e1ln\u00ed demokracie se dokon\u010dovala region\u00e1ln\u00ed decentralizace a zav\u00e1d\u011bl se nep\u0159\u00edli\u0161 transparentn\u00ed model st\u00e1tn\u00ed spr\u00e1vy, kter\u00fd\u00a0byl a st\u00e1le z\u016fst\u00e1v\u00e1 v uzlov\u00fdch rozhodovac\u00edch bodech nep\u0159ehledn\u011b sm\u00ed\u0161en\u00fd se samospr\u00e1vou. Pln\u011b odd\u011blen\u00fd model st\u00e1tn\u00ed spr\u00e1vy a samospr\u00e1vy tak doposud nem\u00e1me. O zefektiv\u0148ov\u00e1n\u00ed a ze\u0161tihlov\u00e1n\u00ed slu\u017eeb st\u00e1tu vzhledem k\u00a0t\u011bm \u010d\u00e1stem sv\u00e9ho \u00fa\u0159ednick\u00e9ho elektor\u00e1tu, kter\u00fd nem\u00e1 r\u00e1d zm\u011bny, tato strana ani jej\u00ed koali\u010dn\u00ed partne\u0159i rad\u011bji moc nehovo\u0159ili.<\/p>\n

\u00a0To technicky a technologicky zam\u011b\u0159en\u00ed pravicov\u00ed politici se pot\u00e9 nadchli my\u0161lenkami eStatu a eGovernmentu. Lze snad v\u011b\u0159it tomu, \u017ee hlavn\u00edm zdrojem nad\u0161en\u00ed nebyla nepr\u016fhlednost p\u0159i zav\u00e1d\u011bn\u00ed a modernizaci resortisticky nastaven\u00fdch IT syst\u00e9m\u016f. T\u0159eba procesy v\u00a0obchodn\u00edch rejst\u0159\u00edc\u00edch, po jejich\u017e zrychlen\u00ed tou\u017e\u00ed ka\u017ed\u00fd za\u010d\u00ednaj\u00edc\u00ed i pokro\u010dilej\u0161\u00ed podnikatel, byly zrychleny jen velmi m\u00edrn\u011b, zato nesmysln\u011b a nep\u0159\u00e1telsky podra\u017eily kolky za jednotliv\u00e9 \u00fakony v\u010detn\u011b ban\u00e1ln\u00edch zm\u011bn v podnik\u00e1n\u00ed. Co\u017e m\u011b jako podnikatele na\u0161tvalo. Zato je v\u0161ak podle pravideln\u00fdch vyj\u00e1d\u0159en\u00ed Transparency International jejich zav\u00e1d\u011bn\u00ed na r\u016fzn\u00e1 ministerstva a dal\u0161\u00ed \u00fa\u0159ady hlavn\u00edm zdrojem korupce ve st\u00e1tn\u00ed spr\u00e1v\u011b. Je zn\u00e1mo, \u017ee nuly a jedni\u010dky snesou v\u0161echno a v\u00a0opravdov\u00fdch n\u00e1kladech na jejich zav\u00e1d\u011bn\u00ed se nevyzn\u00e1 zrovna ka\u017ed\u00fd.<\/p>\n

\u00a0Snad aspo\u0148 pomalu p\u0159ich\u00e1z\u00ed dal\u0161\u00ed stupe\u0148 inovace, kde si d\u00edky nad\u0161enc\u016fm z\u00a0neziskov\u00fdch organizac\u00ed i n\u011bkter\u00fdch progresivn\u011bj\u0161\u00edch politik\u016f, kte\u0159\u00ed si m\u00edsto\u00a0eGovernmentu<\/i>\u00a0obl\u00edbili\u00a0open government<\/i>\u00a0a\u00a0open data<\/i>, modern\u00ed technologie pomohou v\u00fdrazn\u011bji. \u00da\u0159ady tak maj\u00ed \u0161anci vylep\u0161it svoje slu\u017eby sm\u011brem ke st\u00e1le v\u011bt\u0161\u00ed m\u00ed\u0159e otev\u0159en\u00fdch dat a transparentnosti rozhodovac\u00edch proces\u016f.<\/p>\n

\u00a0Abychom ov\u0161em pro samou nad\u011bji nezapomn\u011bli na inovace region\u00e1ln\u00ed. Tam se zase mnoho \u00fasil\u00ed v\u011bnovalo budov\u00e1n\u00ed byrokratick\u00fdch struktur a po\u010detn\u00fdch t\u00fdm\u016f pro distribuci pen\u011bz z\u00a0evropsk\u00fdch fond\u016f. To vedlo mimo zv\u00fd\u0161en\u00ed \u00favazk\u016f v\u00a0krajsk\u00e9 samospr\u00e1v\u011b i k\u00a0dal\u0161\u00edm nepr\u016fhledn\u00fdm tok\u016fm pen\u011bz. A tak si \u0159ada ob\u010dan\u016f pravideln\u011b v\u00a0televizn\u00edch zpr\u00e1v\u00e1ch opakovala ty m\u00e9n\u011b jednoduch\u00e9 sv\u011btov\u00e9 sm\u011bry, jako jihoz\u00e1pad, severoz\u00e1pad apod. D\u00edky Dr. Rathovi a jeho komplic\u016fm z\u00a0byznysu i ve\u0159ejn\u00e9 spr\u00e1vy se \u010dasto poda\u0159ilo st\u0159elce kompasu uk\u00e1zat dokonce i na st\u0159ed. D\u00edky tomu byla aspo\u0148 odvedena pozornost od toho, \u017ee p\u0159es regiony se rozd\u011bluje zhruba \u0161estkr\u00e1t m\u00e9n\u011b evropsk\u00fdch pen\u011bz ne\u017e p\u0159es centr\u00e1ln\u00ed org\u00e1ny st\u00e1tu.<\/p>\n

\u00a0Instituce a KPI<\/b><\/p>\n

\u00a0Na obzoru se obejvuje dal\u0161\u00ed inovace, kter\u00e1 ji\u017e snad p\u0159in\u00e1\u0161\u00ed k\u00fd\u017een\u00fd pokrok. D\u016fle\u017eitost zlep\u0161ov\u00e1n\u00ed efektivity si uv\u011bdomil vl\u00e1dn\u00ed NERV. Pro ten pracuj\u00ed lid\u00e9 s\u00a0mnoha z\u00e1sluhami zadarmo, a tak u nich lze o\u010dek\u00e1vat opravdu dobrou motivaci. NERV ji\u017e na\u0161t\u011bst\u00ed d\u0159\u00edve z\u00a0reformy\u00a0i<\/i>nstituc\u00ed<\/b>\u00a0vedle\u00a0i<\/i>novac\u00ed<\/b>\u00a0a budov\u00e1n\u00ed\u00a0i<\/i>nfrastruktury<\/b>\u00a0ud\u011blal jednu ze sv\u00fdch\u00a0i<\/i>priorit. Mimoto v\u00a0obdobnou dobu, kdy vy\u0161la v\u00fd\u0161e uveden\u00e1 kniha o slu\u017eb\u00e1ch, vydal svoji studii o nutnosti zaveden\u00ed KPI<\/a>\u00a0\u00a0(key performance indicators) pro zv\u00fd\u0161en\u00ed efektivity a sn\u00ed\u017een\u00ed n\u00e1klad\u016f ve ve\u0159ejn\u00e9 spr\u00e1v\u011b. To je jist\u011b z\u00e1slu\u017en\u00fd \u010din, kter\u00fd \u00a0se zhos\u0165uje \u00fakol\u016f v oblastech, kde pot\u0159ebujeme dohnat co nejd\u0159\u00edve z\u00e1padn\u00ed zem\u011b. Ty se na m\u011b\u0159en\u00ed v\u00fdkonov\u00fdch indik\u00e1tor\u016f a ka\u017edoro\u010dn\u00ed srovn\u00e1v\u00e1n\u00ed v\u00fdkonnosti jednotliv\u00fdch instituc\u00ed st\u00e1tn\u00ed spr\u00e1vy p\u0159e\u0161ly ji\u017e p\u0159ed lety. P\u0159esto lze tento vy\u00fdvoj pova\u017eovat jen za za\u010d\u00e1tek procesu. Po zam\u011b\u0159en\u00ed se na zlep\u0161ov\u00e1n\u00ed v\u00fdsledk\u016f u\u00a0back office<\/i>\u00a0(tedy podp\u016frn\u00fdch slu\u017eeb st\u00e1tn\u00edch org\u00e1n\u016f), na n\u011bj\u017e se NERV soust\u0159e\u010fuje p\u0159edev\u0161\u00edm, je pot\u0159eba p\u0159ej\u00edt k\u00a0front office<\/i>\u00a0\u2013 tedy k\u00a0\u00fa\u0159edn\u00edk\u016fm, kte\u0159\u00ed p\u0159ich\u00e1zej\u00ed do styku s\u00a0podnikateli i dal\u0161\u00edmi ob\u010dany. A tak\u00e9\u00a0back office<\/i>\u00a0s\u00a0front officem<\/i>\u00a0co nejefektivn\u011bji propojit.<\/p>\n

\u00a0Co jde ve firm\u00e1ch, m\u016f\u017ee j\u00edt i ve st\u00e1tn\u00ed spr\u00e1v\u011b<\/b><\/p>\n

\u00a0\u010c\u00edm\u017e se vrac\u00edme op\u011bt na za\u010d\u00e1tek: \u00fasil\u00ed o zlep\u0161en\u00ed lidsk\u00e9ho faktoru spojen\u00e9ho z\u00e1rove\u0148 se ze\u0161t\u00edhlov\u00e1n\u00edm st\u00e1tn\u00ed spr\u00e1vy by tak mohlo naj\u00edt inspiraci i ve\u00a0Skv\u011bl\u00fdch slu\u017eb\u00e1ch<\/i>. A to pr\u00e1v\u011b proto, \u017ee jsou ur\u010deny pro firmy. Velk\u00e9 reformy a zav\u00e1d\u011bn\u00ed n\u00e1kladn\u00fdch technick\u00fdch\u00a0 syst\u00e9m\u016f v\u011bt\u0161inou nepom\u00e1h\u00e1 tolik jako zlep\u0161ov\u00e1n\u00ed pr\u00e1ce jednotliv\u00fdch lid\u00ed, odd\u011blen\u00ed a \u010d\u00e1st\u00ed instituc\u00ed. Toho si v\u0161iml ji\u017e p\u0159ed des\u00edtkami let Peter Drucker, \u010dlov\u011bk, kter\u00fd bez p\u0159\u00edli\u0161n\u00e9 nads\u00e1zky vynalezl a prosazoval management jako v\u011bdu i um\u011bn\u00ed. Nezab\u00fdval se j\u00edm jen v\u00a0byznysu, ale i v\u00a0p\u016fsoben\u00ed st\u00e1tn\u00ed spr\u00e1vy a neziskov\u00fdch instituc\u00ed. Ten nav\u00edc zast\u00e1val n\u00e1zor, \u017ee pr\u00e1v\u011b experimentov\u00e1n\u00ed je jedna z\u00a0v\u011bc\u00ed, se\u00a0kterou je pot\u0159eba pracovat i ve st\u00e1tn\u00ed a ve\u0159ejn\u00e9 spr\u00e1v\u011b.<\/p>\n

\u00a0V\u00a0managementu odd\u011blen\u00ed i cel\u00fdch instituc\u00ed by se vyplatilo prozkoum\u00e1vat u\u017eite\u010dnost slu\u017eeb nap\u0159\u00edklad pomoc\u00ed n\u011bkter\u00fdch z\u00a0dev\u00edti n\u00e1stroj\u016f, kter\u00e9 velice n\u00e1zorn\u011b popisuj\u00ed auto\u0159i v\u00a0posledn\u00ed \u010d\u00e1sti\u00a0Skv\u011bl\u00fdch slu\u017eeb<\/i>. Proj\u00edt si svou slu\u017ebu pohledem ob\u010dana a naj\u00edt v\u00a0n\u00ed hluch\u00e1 \u010di zbyte\u010dn\u00e1 m\u00edsta by drtiv\u00e9 v\u011bt\u0161in\u011b st\u00e1tn\u00edch \u00fa\u0159edn\u00edk\u016f i politik\u016f ur\u010dit\u011b prosp\u011blo. Pokud by si v\u00a0n\u00e1sleduj\u00edc\u00edch letech p\u0159edstavitel\u00e9 ve\u0159ejn\u00e9 spr\u00e1vy opakovali slov\u00ed\u010dka jako\u00a0persony, safari slu\u017ebou, den\u00edky, business case, lean canvas, mapa kontaktn\u00edch m\u00edst, bi-z\u00f3n, prototypov\u00e1n\u00ed<\/i>\u00a0\u010di\u00a0cesta slu\u017ebou<\/i>\u00a0neznamenalo by to, \u017ee se zbl\u00e1znili. Sp\u00ed\u0161e bychom m\u011bli v\u00a0p\u0159\u00edpad\u011b zaveden\u00ed poznatk\u016f z\u00a0vyu\u017eit\u00ed t\u011bchto metod inovov\u00e1n\u00ed slu\u017eeb do praxe nad\u011bji, \u017ee maj\u00ed rovn\u011b\u017e motivaci se zlep\u0161ovat a \u017ee ne ka\u017ed\u00e1 inovace doraz\u00ed do st\u00e1tn\u00ed spr\u00e1vy o dvacet let pozd\u011bji, ne\u017e tomu b\u00fdv\u00e1 v\u00a0byznysu, jak \u010dasto prohla\u0161uj\u00ed firemn\u00ed praktici i kriti\u010dt\u00ed guruov\u00e9 sv\u011btov\u00e9ho managementu.<\/p>\n

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Evropsk\u00e9 hodnoty se sna\u017e\u00ed p\u0159isp\u011bt k tomu, aby mohli \u010de\u0161t\u00ed mal\u00ed a st\u0159edn\u00ed podnikatel\u00e9 posilovat svoje postaven\u00ed, podobn\u011b jako je tomu v\u00a0N\u011bmecku, a zt\u011bles\u0148ovat tak p\u0159irozenou p\u00e1te\u0159 ekonomiky. I v\u00a0prvn\u00edm kvart\u00e1le roku 2013 vyrazil pokra\u010duj\u00edc\u00ed propad \u010desk\u00e9 ekonomiky analytik\u016fm dech, a tak je nad \u010d\u00edm se zam\u00fd\u0161let. Nejen proto v\u00a0roce 2013 po\u0159\u00e1d\u00e1me semin\u00e1\u0159e o p\u0159idan\u00fdch […]<\/p>\n","protected":false},"author":6,"featured_media":15647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[461],"tags":[],"class_list":["post-2889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"\nMezi byznysem a st\u00e1tem - European Values Center for Security Policy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/europeanvalues.cz\/en\/mezi-byznysem-a-statem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mezi byznysem a st\u00e1tem - European Values Center for Security Policy\" \/>\n<meta property=\"og:description\" content=\"Evropsk\u00e9 hodnoty se sna\u017e\u00ed p\u0159isp\u011bt k tomu, aby mohli \u010de\u0161t\u00ed mal\u00ed a st\u0159edn\u00ed podnikatel\u00e9 posilovat svoje postaven\u00ed, podobn\u011b jako je tomu v\u00a0N\u011bmecku, a zt\u011bles\u0148ovat tak p\u0159irozenou p\u00e1te\u0159 ekonomiky. I v\u00a0prvn\u00edm kvart\u00e1le roku 2013 vyrazil pokra\u010duj\u00edc\u00ed propad \u010desk\u00e9 ekonomiky analytik\u016fm dech, a tak je nad \u010d\u00edm se zam\u00fd\u0161let. 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