{"id":44794,"date":"2026-09-20T13:39:29","date_gmt":"2026-09-20T11:39:29","guid":{"rendered":"https:\/\/europeanvalues.cz\/?p=44794"},"modified":"2026-10-20T13:53:47","modified_gmt":"2026-10-20T11:53:47","slug":"press-release-launch-of-the-verified-project","status":"publish","type":"post","link":"https:\/\/europeanvalues.cz\/cs\/press-release-launch-of-the-verified-project\/","title":{"rendered":"TISKOV\u00c1 ZPR\u00c1VA: Spu\u0161t\u011bn\u00ed projektu VERIFIED"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"44794\" class=\"elementor elementor-44794\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24a3e406 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24a3e406\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e948278\" data-id=\"e948278\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57288e88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57288e88\" data-element_type=\"section\" data-e-type=\"section\" data-no-translation=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28dab548\" data-id=\"28dab548\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d990fbc elementor-widget elementor-widget-text-editor\" data-id=\"3d990fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><i>Bezpe\u010dnostn\u00ed centrum Evropsk\u00e9 hodnoty a Asociace tv\u016frc\u016f a online m\u00e9di\u00ed (ATOM) p\u0159ipravuj\u00ed pro \u010desk\u00e9 influencery 10 m\u011bs\u00ed\u010dn\u00ed program VERIFIED zam\u011b\u0159en\u00fd na bezpe\u010dnost, hybridn\u00ed hrozby a odpov\u011bdnou komunikaci v krizi. Skupina tv\u016frc\u016f se od listopadu do \u010dervence setk\u00e1 se z\u00e1stupci kl\u00ed\u010dov\u00fdch bezpe\u010dnostn\u00edch instituc\u00ed a na z\u00e1v\u011br si osobn\u011b vyzkou\u0161\u00ed krizovou simulaci.<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">Influence\u0159i a tv\u016frci online obsahu pat\u0159\u00ed k nejvlivn\u011bj\u0161\u00edm akt\u00e9r\u016fm medi\u00e1ln\u00ed komunikace, zejm\u00e9na u mlad\u0161\u00edho publika, kter\u00e9 tradi\u010dn\u00ed m\u00e9dia oslovuj\u00ed jen omezen\u011b. P\u0159esto z\u016fst\u00e1vaj\u00ed v bezpe\u010dnostn\u00edm vzd\u011bl\u00e1v\u00e1n\u00ed a krizov\u00e9 p\u0159ipravenosti dlouhodob\u011b opom\u00edjeni. V dob\u011b hybridn\u00edch hrozeb, dezinforma\u010dn\u00edch kampan\u00ed a zahrani\u010dn\u00edch vlivov\u00fdch operac\u00ed p\u0159itom m\u016f\u017ee jedin\u00fd p\u0159\u00edsp\u011bvek za kr\u00e1tkou dobu oslovit statis\u00edce lid\u00ed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><em>\u201eInfluence\u0159i oslovuj\u00ed publikum, kter\u00e9\u00a0 bezpe\u010dnostn\u00ed komunikace \u010dasto nezas\u00e1hne. Chceme, aby tv\u016frci v krizi v\u011bd\u011bli, jak st\u00e1t funguje, komu v\u011b\u0159it a jak se nest\u00e1t nev\u011bdom\u00fdm n\u00e1strojem ciz\u00ed propagandy,\u201c<\/em> \u0159\u00edk\u00e1 Jakub Janda, \u0159editel Bezpe\u010dnostn\u00edho centra Evropsk\u00e9 hodnoty.<\/span><\/p><p><span style=\"font-weight: 400;\">Projekt VERIFIED ofici\u00e1ln\u011b odstartuje v polovin\u011b listopadu a jeho sou\u010d\u00e1st\u00ed budou tematick\u00e9 studijn\u00ed n\u00e1v\u0161t\u011bvy ve spolupr\u00e1ci s <\/span><span style=\"font-weight: 400;\">Bezpe\u010dnostn\u00ed informa\u010dn\u00ed slu\u017ebou, N\u00e1rodn\u00edm \u00fa\u0159adem pro kybernetickou a informa\u010dn\u00ed bezpe\u010dnost, Hasi\u010dsk\u00fdm z\u00e1chrann\u00fdm sborem nebo Arm\u00e1dou \u010cesk\u00e9 republiky<\/span><span style=\"font-weight: 400;\">. \u00da\u010dastn\u00edci uvid\u00ed, jak funguj\u00ed krizov\u00e9 a bezpe\u010dnostn\u00ed struktury, jak se v nich rozhoduje a jak\u00e9 maj\u00ed kompetence i omezen\u00ed.<\/span><\/p><p><span style=\"font-weight: 400;\">Vrcholem programu bude \u010dervnov\u00e1 interaktivn\u00ed simulace krize v online prostoru. \u00da\u010dastn\u00edci v re\u00e1ln\u00e9m \u010dase za\u017eij\u00ed eskalaci bezpe\u010dnostn\u00ed situace, dezinformace, tlak publika a m\u00e9di\u00ed i nutnost rychle se rozhodovat. Za p\u0159\u00edtomnosti mentor\u016f z ve\u0159ejn\u00e9ho i soukrom\u00e9ho sektoru si vyzkou\u0161\u00ed, jak komunikovat zodpov\u011bdn\u011b a d\u016fv\u011bryhodn\u011b.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><em>\u201eNikdo z tv\u016frc\u016f nechce b\u00fdt zasko\u010den jakoukoliv kriz\u00ed a \u0159e\u0161it pak to, jak se v takovou chv\u00edli chovat. Program jim poskytne znalosti, osobn\u00ed kontakty na instituce i praktickou zku\u0161enost. Chceme vytvo\u0159it s\u00ed\u0165 bezpe\u010dnostn\u011b informovan\u00fdch tv\u016frc\u016f a trval\u00fd prostor pro spolupr\u00e1ci s ve\u0159ejn\u00fdmi institucemi,\u201c<\/em> dod\u00e1v\u00e1 Ji\u0159\u00ed Bur\u00fd\u0161ek, tv\u016frce a prezident ATOM.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u00edlem projektu je zv\u00fd\u0161it bezpe\u010dnostn\u00ed pov\u011bdom\u00ed \u010desk\u00fdch influencer\u016f a zlep\u0161it jejich rozpozn\u00e1v\u00e1n\u00ed manipula\u010dn\u00edch technik, zahrani\u010dn\u00edch vlivov\u00fdch operac\u00ed, pr\u00e1ci s ofici\u00e1ln\u00edmi zdroji a nejistotou, a p\u0159en\u00e1\u0161et tyto dovednosti do sv\u00e9 ka\u017edodenn\u00ed tvorby. V<\/span><span style=\"font-weight: 400;\">ERIFIED propojuje influencery s odborn\u00edky v oblasti bezpe\u010dnosti a klade d\u016fraz na roli influencer\u016f, kte\u0159\u00ed mohou b\u00fdt d\u016fle\u017eitou sou\u010d\u00e1st\u00ed bezpe\u010dnostn\u00edho ekosyst\u00e9mu.\u00a0<\/span><\/p><h3><b>Organiz\u00e1to\u0159i projektu VERIFIED<\/b><\/h3><p><b>Bezpe\u010dnostn\u00ed centrum Evropsk\u00e9 hodnoty<\/b><span style=\"font-weight: 400;\"> je nevl\u00e1dn\u00ed neziskov\u00e1 organizace se s\u00eddlem v Praze. Spolupracuje s vl\u00e1dami, nevl\u00e1dn\u00edmi organizacemi, akademickou sf\u00e9rou i soukrom\u00fdm sektorem na posilov\u00e1n\u00ed demokracie, obran\u011b lidsk\u00fdch pr\u00e1v a obran\u011b proti autorit\u00e1\u0159sk\u00e9mu vlivu s c\u00edlem pos\u00edlit bezpe\u010dnost \u010ceska. Vyd\u00e1v\u00e1 analytick\u00e9 studie s politick\u00fdmi doporu\u010den\u00edmi a pravideln\u00fd bezpe\u010dnostn\u00ed br\u00edfink Indo-Pacifik aktu\u00e1ln\u011b, \u00fa\u010dastn\u00ed se diskus\u00ed a po\u0159\u00e1d\u00e1 konference a uzav\u0159en\u00e9 akce. Od roku 2022 provozuje kancel\u00e1\u0159 na Tchaj-wanu, d\u00edky kter\u00e9 m\u00e1 z prvn\u00ed ruky vhled do geopolitick\u00e9 situace v Indo-Pacifiku.<\/span><\/p><p><b>Asociace tv\u016frc\u016f a online m\u00e9di\u00ed (ATOM)<\/b><span style=\"font-weight: 400;\"> je z\u00e1jmov\u00fd spolek sdru\u017euj\u00edc\u00ed nez\u00e1visl\u00e9 tv\u016frce obsahu v online prostoru (youtubery, influencery a podcastery), nez\u00e1visl\u00e9 medi\u00e1ln\u00ed projekty, firmy z oblasti zastupov\u00e1n\u00ed influencer\u016f a influencer marketingu i dal\u0161\u00ed v\u00fdznamn\u00e9 hr\u00e1\u010de creator economy. Vznikla z iniciativy samotn\u00fdch tv\u016frc\u016f s c\u00edlem reprezentovat jejich z\u00e1jmy v\u016f\u010di st\u00e1tn\u00ed spr\u00e1v\u011b a dal\u0161\u00edm akt\u00e9r\u016fm. Informuje a vzd\u011bl\u00e1v\u00e1 tv\u016frce i laickou a odbornou ve\u0159ejnost o p\u0159\u00ednosech, benefitech a rizic\u00edch spojen\u00fdch s creator economy. ATOM je registrov\u00e1n jako ofici\u00e1ln\u00ed samoregul\u00e1tor \u010desk\u00fdch tv\u016frc\u016f u Rady pro rozhlasov\u00e9 a televizn\u00ed vys\u00edl\u00e1n\u00ed a je \u010dlenem European Influencer Marketing Alliance, kter\u00e1 zastupuje influencery nap\u0159\u00ed\u010d Evropskou uni\u00ed.<\/span><\/p><p><b>Kontakt pro m\u00e9dia<\/b><\/p><p>Krist\u00fdna Pla\u0161ilov\u00e1, kristyna.plasilova@europeanvalues.cz<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ac1869 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ac1869\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a70915\" data-id=\"4a70915\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0205ab7 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"0205ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/europeanvalues.cz\/cs\/our-programs\/verified\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Odkaz na str\u00e1nku projektu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Content in English Bezpe\u010dnostn\u00ed centrum Evropsk\u00e9 hodnoty a Asociace tv\u016frc\u016f a online m\u00e9di\u00ed (ATOM) p\u0159ipravuj\u00ed pro \u010desk\u00e9 influencery 10 m\u011bs\u00ed\u010dn\u00ed program VERIFIED zam\u011b\u0159en\u00fd na bezpe\u010dnost, hybridn\u00ed hrozby a odpov\u011bdnou komunikaci v krizi. Skupina tv\u016frc\u016f se od listopadu do \u010dervence setk\u00e1 se z\u00e1stupci kl\u00ed\u010dov\u00fdch bezpe\u010dnostn\u00edch instituc\u00ed a na z\u00e1v\u011br si osobn\u011b vyzkou\u0161\u00ed krizovou simulaci. Influence\u0159i a [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":44528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[461],"tags":[],"class_list":["post-44794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESS RELEASE: Launch of the Verified project - European Values Center for Security Policy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/europeanvalues.cz\/cs\/press-release-launch-of-the-verified-project\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESS RELEASE: Launch of the Verified project - European Values Center for Security Policy\" \/>\n<meta property=\"og:description\" content=\"Content in English Bezpe\u010dnostn\u00ed centrum Evropsk\u00e9 hodnoty a Asociace tv\u016frc\u016f a online m\u00e9di\u00ed (ATOM) p\u0159ipravuj\u00ed pro \u010desk\u00e9 influencery 10 m\u011bs\u00ed\u010dn\u00ed program VERIFIED zam\u011b\u0159en\u00fd na bezpe\u010dnost, hybridn\u00ed hrozby a odpov\u011bdnou komunikaci v krizi. 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