{"id":42871,"date":"2026-04-16T14:45:44","date_gmt":"2026-04-16T12:45:44","guid":{"rendered":"https:\/\/europeanvalues.cz\/?p=42871"},"modified":"2026-04-16T14:56:32","modified_gmt":"2026-04-16T12:56:32","slug":"from-imports-to-narratives-chinas-quiet-playbook-in-kosovo","status":"publish","type":"post","link":"https:\/\/europeanvalues.cz\/cs\/from-imports-to-narratives-chinas-quiet-playbook-in-kosovo\/","title":{"rendered":"Od dovozu k narativ\u016fm: \u010d\u00ednsk\u00e1 tich\u00e1 strategie v Kosovu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"42871\" class=\"elementor elementor-42871\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46fa5e58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46fa5e58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d44f5b3\" data-id=\"3d44f5b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1007baf3 elementor-widget elementor-widget-text-editor\" data-id=\"1007baf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-1007baf3{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10bfb53d elementor-widget elementor-widget-text-editor\" data-id=\"10bfb53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Foto: Vygenerov\u00e1no AI (model Nano Banana 2)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6566e933 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6566e933\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7da263\" data-id=\"b7da263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b5625c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b5625c2\" data-element_type=\"section\" data-e-type=\"section\" data-no-translation=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-35b91098\" data-id=\"35b91098\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d9780e elementor-widget elementor-widget-text-editor\" data-id=\"48d9780e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Co se d\u011bje?<\/h2><p style=\"font-weight: 400;\">Kampan\u011b zahrani\u010dn\u00ed informa\u010dn\u00ed manipulace a interference (FIMI) jsou v Kosovu \u010dasto vyu\u017e\u00edv\u00e1ny r\u016fzn\u00fdmi subjekty a\u00a0zem\u011bmi k manipulaci nebo podkop\u00e1v\u00e1n\u00ed d\u016fv\u011bry v instituce a demokratick\u00fd syst\u00e9m. Zem\u011b jako \u010c\u00edna maj\u00ed r\u016fzn\u00e9 strategie, pokud jde o uplat\u0148ov\u00e1n\u00ed taktik FIMI na z\u00e1padn\u00edm Balk\u00e1n\u011b, konkr\u00e9tn\u011b v Kosovu. \u010c\u00ednsk\u00e1 strategie v Kosovu se li\u0161\u00ed od p\u0159\u00edstup\u016f jin\u00fdch zem\u00ed, proto\u017ee je ti\u0161\u0161\u00ed a nespo\u010d\u00edv\u00e1 ve v\u00fdznamn\u00fdch investic\u00edch, ale zejm\u00e9na v aktivit\u00e1ch v informa\u010dn\u00ed sf\u00e9\u0159e.<\/p><h2>Jak\u00fd je \u0161ir\u0161\u00ed kontext?<\/h2><p style=\"font-weight: 400;\"><a href=\"https:\/\/kallxo.com\/wp-content\/uploads\/2023\/11\/THE-STORY-OF-OUR-LIES-FINALE.pdf\" target=\"_blank\" rel=\"noopener\">Studie<\/a> z Kosova z roku 2023, kterou vypracoval Balkan Investigative Reporting Network, p\u0159in\u00e1\u0161\u00ed d\u016fkazy o pro\u010d\u00ednsk\u00fdch narativech \u0161\u00ed\u0159en\u00fdch prost\u0159ednictv\u00edm online m\u00e9di\u00ed. Obsah, kter\u00fd je v souladu s \u010d\u00ednsk\u00fdmi st\u00e1tn\u00edmi narativy, byl nalezen v r\u016fzn\u00fdch zdroj\u00edch. Tyto p\u0159\u00edb\u011bhy maj\u00ed tendenci vykreslovat \u010c\u00ednu jako odpov\u011bdn\u00e9ho a pozitivn\u00edho mezin\u00e1rodn\u00edho hr\u00e1\u010de a z\u00e1padn\u00ed zem\u011b v ambivalentn\u011bj\u0161\u00edm nebo negativn\u011bj\u0161\u00edm smyslu. I kdy\u017e je Kosovo vysoce proz\u00e1padn\u00ed zem\u00ed, mohou takov\u00e9 iniciativy v pr\u016fb\u011bhu \u010dasu ovlivnit postoje jeho obyvatel.<\/p><p style=\"font-weight: 400;\">Studie s n\u00e1zvem \u201e<a href=\"https:\/\/kallxo.com\/wp-content\/uploads\/2023\/11\/THE-STORY-OF-OUR-LIES-FINALE.pdf\" target=\"_blank\" rel=\"noopener\">The Story of Our Lies<\/a>\u201c (P\u0159\u00edb\u011bh na\u0161ich l\u017e\u00ed) poskytuje konkr\u00e9tn\u00ed vhled do toho, jak to funguje. Poukazuje tak\u00e9 na p\u0159\u00edpady op\u011btovn\u00e9ho zve\u0159ejn\u011bn\u00ed nebo sd\u00edlen\u00ed materi\u00e1l\u016f z \u010d\u00ednsk\u00fdch st\u00e1tem podporovan\u00fdch m\u00e9di\u00ed, jako je Radio Ejani (vys\u00edl\u00e1n\u00ed China Media Group v\u00a0alb\u00e1nsk\u00e9m jazyce) a China Radio International, nebo ze zdroj\u016f, kter\u00e9 v kosovsk\u00fdch m\u00e9di\u00edch zastupuj\u00ed n\u00e1zory Pekingu, a to bez odpov\u00eddaj\u00edc\u00edho kontextu a citace. To je d\u016fle\u017eit\u00e9, proto\u017ee lid\u00e9 v Kosovu p\u0159ij\u00edmaj\u00ed a analyzuj\u00ed informace z m\u00edstn\u00edch m\u00e9di\u00ed jinak ne\u017e zpr\u00e1vy z \u010d\u00ednsk\u00fdch st\u00e1tn\u00edch m\u00e9di\u00ed. Tyto z\u00e1v\u011bry jsou v souladu se <a href=\"https:\/\/rsf.org\/en\/instead-competing-local-media-china-uses-them-channels-beijing-s-media-strategy-latin-america\" target=\"_blank\" rel=\"noopener\">z\u00e1v\u011bry \u010dl\u00e1nku organizace Report\u00e9\u0159i bez hranic (RSF)<\/a> z b\u0159ezna 2026, kter\u00fd popisuje medi\u00e1ln\u00ed strategii \u010c\u00edny jako strategii, kter\u00e1 m\u00eds\u00ed st\u00e1tn\u00ed sd\u011blen\u00ed do m\u00edstn\u00edho informa\u010dn\u00edho prost\u0159ed\u00ed s c\u00edlem zv\u00fd\u0161it svou d\u016fv\u011bryhodnost. A\u010dkoliv se \u010dl\u00e1nek RSF zam\u011b\u0159uje na latinskoamerick\u00e9 zem\u011b, tato strategie nen\u00ed nepodobn\u00e1 p\u0159\u00edstupu Pekingu v Kosovu.<\/p><p style=\"font-weight: 400;\"><strong>Rostouc\u00ed ekonomick\u00e1 p\u0159\u00edtomnost Pekingu<\/strong> p\u0159edstavuje dal\u0161\u00ed vrstvu t\u00e9to dynamiky. V posledn\u00edch letech je \u010c\u00edna jedn\u00edm z p\u0159edn\u00edch dovozn\u00edch partner\u016f Kosova, p\u0159i\u010dem\u017e se na m\u00edstn\u00edm trhu etablovaly produkty od pr\u016fmyslov\u00e9ho vybaven\u00ed po spot\u0159ebn\u00ed elektroniku. A\u010dkoli jsou tyto obchodn\u00ed toky pozorovateln\u00e9 a\u00a0kvantifikovateln\u00e9, medi\u00e1ln\u00ed obsah a reklama kolem nich nikoliv.<\/p><p style=\"font-weight: 400;\">Nejednozna\u010dn\u00e9 zp\u016fsoby, jak\u00fdmi spole\u010dnosti spojen\u00e9 s t\u011bmito dodavatelsk\u00fdmi \u0159et\u011bzci propaguj\u00ed sv\u00e9 produkty, ponech\u00e1vaj\u00ed prostor pro nep\u0159\u00edm\u00fd vliv, proto\u017ee komer\u010dn\u00ed sd\u011blen\u00ed mohou nab\u00fdvat charakteru reklamn\u00edho \u010dl\u00e1nku bez v\u00fdslovn\u00e9ho ozna\u010den\u00ed. Podle <a href=\"https:\/\/buletiniekonomik.com\/2025\/12\/kosova-vershohet-nga-mallrat-kineze\/\" target=\"_blank\" rel=\"noopener\">statistik kosovsk\u00e9 celn\u00ed spr\u00e1vy<\/a> vzrostla hodnota dovozu z \u010c\u00edny z 452 milion\u016f eur v roce 2021 na 841 milion\u016f eur za prvn\u00edch 11 m\u011bs\u00edc\u016f roku 2025. Studie zve\u0159ejn\u011bn\u00e1 v z\u00e1\u0159\u00ed 2025 Kosovsk\u00fdm centrem pro bezpe\u010dnostn\u00ed studia <a href=\"https:\/\/qkss.org\/en\/publikimet\/gjurma-e-heshtur-e-kines-hartezimi-i-ndikimit-kinez-ne-politiken-lokale-dhe-peizazhin-ekonomik-ne-kosove\" target=\"_blank\" rel=\"noopener\">tvrd\u00ed<\/a>, \u017ee zat\u00edmco \u00fa\u010dast firem je \u010dasto motivov\u00e1na kr\u00e1tkodob\u00fdm ziskem, <strong>dlouhodob\u00fdm politick\u00fdm a bezpe\u010dnostn\u00edm dopad\u016fm se v\u011bnuje jen mal\u00e1 pozornost<\/strong>.<\/p><p style=\"font-weight: 400;\">Tento vliv sice nen\u00ed zdaleka tak siln\u00fd jako na v\u011bt\u0161\u00edch evropsk\u00fdch trz\u00edch, nazna\u010duje v\u0161ak dlouhodob\u00fd z\u00e1m\u011br postupn\u011b formovat vn\u00edm\u00e1n\u00ed elit i ve\u0159ejnosti. \u010c\u00ednsk\u00e1 strategie v Kosovu neklade d\u016fraz na pot\u0159ebu ovl\u00e1dnout informa\u010dn\u00ed prostor sv\u00fdm narativem. C\u00edlem je naopak podporovat dlouhodob\u00fd narativ, kter\u00fd je dostate\u010dn\u011b v\u011brohodn\u00fd, aby v pr\u016fb\u011bhu \u010dasu ovliv\u0148oval obecn\u00fd diskurz. Peking v\u011b\u0159\u00ed, \u017ee t\u00edmto zp\u016fsobem ovlivn\u00ed informa\u010dn\u00ed prost\u0159ed\u00ed, co\u017e se postupn\u011b prom\u011bn\u00ed v ekonomick\u00e9 \u010di politick\u00e9 v\u00fdsledky.<\/p><h2>Pro\u010d je to d\u016fle\u017eit\u00e9?<\/h2><p style=\"font-weight: 400;\">Kl\u00ed\u010dovou ot\u00e1zkou tedy nen\u00ed viditelnost, ale dlouhodob\u00fd vliv. Man\u00e9vry Pekingu vytv\u00e1\u0159ej\u00ed struktur\u00e1ln\u00ed asymetrii, proto\u017ee ekonomick\u00fd aspekt je viditeln\u00fd a kvantifikovateln\u00fd, zat\u00edmco z\u00e1sahy v informa\u010dn\u00ed sf\u00e9\u0159e nezanech\u00e1vaj\u00ed stopy a jsou t\u011b\u017eko sledovateln\u00e9. \u010c\u00ednsk\u00e1 propaganda v Kosovu nen\u00ed navr\u017eena tak, aby okam\u017eit\u011b p\u0159evl\u00e1dla, ale aby postupn\u011b m\u011bnila vn\u00edm\u00e1n\u00ed, zejm\u00e9na pokud jde o modely spr\u00e1vy v\u011bc\u00ed ve\u0159ejn\u00fdch a glob\u00e1ln\u00ed partnerstv\u00ed. Pokud by byla \u00fasp\u011b\u0161n\u00e1, mohlo by to podkopat d\u016fv\u011bru ob\u010dan\u016f v\u00a0z\u00e1padn\u00ed instituce a\u00a0demokratick\u00e9 hodnoty, \u010d\u00edm\u017e by se euroatlantick\u00e1 cesta Kosova stala slo\u017eit\u011bj\u0161\u00ed. Vzhledem k tomu, \u017ee z\u00e1padn\u00ed Balk\u00e1n m\u00e1 strategick\u00fd v\u00fdznam pro integraci Evropsk\u00e9 unie a\u00a0soudr\u017enost NATO, i\u00a0drobn\u00e9 zm\u011bny ve vn\u00edm\u00e1n\u00ed ve\u0159ejnosti nebo \u00fa\u0159edn\u00edk\u016f by mohly m\u00edt pro Peking rozs\u00e1hl\u00fd geopolitick\u00fd v\u00fdznam.<\/p><p style=\"font-weight: 400;\">To jasn\u011b ukazuje, pro\u010d se evropsk\u00e9 zainteresovan\u00e9 strany, zejm\u00e9na ty v jihov\u00fdchodn\u00ed Evrop\u011b, mus\u00ed aktivn\u011b zapojit do boje proti pronik\u00e1n\u00ed Pekingu do informa\u010dn\u00edho prostoru. Zvy\u0161ov\u00e1n\u00ed medi\u00e1ln\u00ed gramotnosti, zaji\u0161t\u011bn\u00ed transparentnosti toku informac\u00ed a posilov\u00e1n\u00ed partnerstv\u00ed s\u00a0demokratick\u00fdmi akt\u00e9ry p\u0159edstavuj\u00ed hlavn\u00ed prvky odolnosti. Zku\u0161enosti zem\u00ed, jako je \u010cesk\u00e1 republika, nazna\u010duj\u00ed, \u017ee v\u010dasn\u00e9 rozpozn\u00e1n\u00ed vzorc\u016f ovliv\u0148ov\u00e1n\u00ed ve spojen\u00ed s politick\u00fdm postojem m\u00e1 rozhoduj\u00edc\u00ed v\u00fdznam pro zm\u00edrn\u011bn\u00ed dlouhodob\u00fdch rizik.\u00a0<\/p><p style=\"font-weight: 400;\">Zku\u0161enosti \u010c\u00edny v Kosovu jsou koneckonc\u016f d\u016fkazem \u0161ir\u0161\u00edho trendu: nov\u00e1 forma vlivu nespo\u010d\u00edv\u00e1 v moci, ale v udr\u017eitelnosti. Subtiln\u00ed, aktivn\u00ed a integrovan\u00e9 strategie mohou b\u00fdt p\u0159i formov\u00e1n\u00ed informa\u010dn\u00edho prost\u0159ed\u00ed \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e otev\u0159en\u00e9 kampan\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7294e2ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7294e2ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ad6a22e\" data-id=\"6ad6a22e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6079d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6079d879\" data-element_type=\"section\" data-e-type=\"section\" data-no-translation=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-21bc6bcc\" data-id=\"21bc6bcc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5acb756a elementor-widget elementor-widget-image-box\" data-id=\"5acb756a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Dr. Dren G\u00ebrguri<\/h3><p class=\"elementor-image-box-description\">Dr. Dren G\u00ebrguri je docentem na Univerzit\u011b v Pri\u0161tin\u011b v Kosovu a dr\u017eitelem Fulbrightova stipendia. Jeho v\u00fdzkum se zam\u011b\u0159uje na pr\u016fniky mezi dezinformacemi, \u017eurnalistikou, um\u011blou inteligenc\u00ed a politickou komunikac\u00ed. P\u016fsob\u00ed jako z\u00e1stupce \u0161\u00e9fredaktora \u010dasopisu Central European Journal of Communication. G\u00ebrguri vydal \u010dty\u0159i knihy, \u010dty\u0159i kapitoly v knih\u00e1ch, 18 v\u011bdeck\u00fdch \u010dl\u00e1nk\u016f a des\u00edtky koment\u00e1\u0159\u016f v oblasti m\u00e9di\u00ed. N\u011bkter\u00e9 z t\u011bchto koment\u00e1\u0159\u016f byly p\u0159elo\u017eeny do p\u0159ibli\u017en\u011b 10 jazyk\u016f, v\u010detn\u011b angli\u010dtiny, n\u011bm\u010diny, francouz\u0161tiny, ru\u0161tiny, japon\u0161tiny atd. Jeho osobn\u00ed blog je www.drengerguri.com<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Photo: AI generated using the Nano Banana 2 model Foto: Vygenerov\u00e1no AI (model Nano Banana 2) What is happening? Foreign Information Manipulation and Interference (FIMI) campaigns are frequently used by various actors and countries in Kosovo to manipulate or undermine confidence in institutions and the democratic system. Countries such as China have different strategies when [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":42793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[500],"tags":[579],"class_list":["post-42871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-dren-gerguri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Imports to Narratives: China\u2019s Quiet Playbook in Kosovo - European Values Center for Security Policy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/europeanvalues.cz\/cs\/from-imports-to-narratives-chinas-quiet-playbook-in-kosovo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Imports to Narratives: China\u2019s Quiet Playbook in Kosovo - European Values Center for Security Policy\" \/>\n<meta property=\"og:description\" content=\"Photo: AI generated using the Nano Banana 2 model Foto: Vygenerov\u00e1no AI (model Nano Banana 2) What is happening? Foreign Information Manipulation and Interference (FIMI) campaigns are frequently used by various actors and countries in Kosovo to manipulate or undermine confidence in institutions and the democratic system. 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