{"id":26739,"date":"2022-06-30T12:27:27","date_gmt":"2022-06-30T10:27:27","guid":{"rendered":"https:\/\/europeanvalues.cz\/?p=26739"},"modified":"2022-07-26T16:32:40","modified_gmt":"2022-07-26T14:32:40","slug":"tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu","status":"publish","type":"post","link":"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/","title":{"rendered":"TISKOV\u00c1 ZPR\u00c1VA: P\u0159edstaven\u00ed pl\u00e1nu Strategick\u00e9 komunikace st\u00e1tu"},"content":{"rendered":"
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\u010cesk\u00fd st\u00e1t se pot\u0159ebuje p\u0159ipravit na krize vytvo\u0159en\u00edm strategick\u00e9 komunikace. Experti spole\u010dn\u011b p\u0159in\u00e1\u0161\u00ed pl\u00e1n, jak na to.<\/strong><\/p>

\u010cesko z\u0159ejm\u011b \u010dekaj\u00ed velk\u00e9 v\u00fdzvy. Na podzim bude gradovat infla\u010dn\u00ed a energetick\u00e1 krize, pokra\u010dovat v\u00e1lka na Ukrajin\u011b a pravd\u011bpodobn\u011b znovu ude\u0159\u00ed covid. St\u00e1t proto pot\u0159ebuje b\u00fdt p\u0159ipraven\u00fd komunikovat sv\u00e9 strategick\u00e9 z\u00e1jmy \u0161irok\u00e9 ve\u0159ejnosti. Platforma 2. ekonomick\u00e1 transformace spolu s experty z Asociace pro mezin\u00e1rodn\u00ed ot\u00e1zky a Bezpe\u010dnostn\u00edho centra Evropsk\u00e9 hodnoty, za spolupr\u00e1ce STEM a Frank Bold proto p\u0159ich\u00e1z\u00ed s pl\u00e1nem, jak syst\u00e9mov\u011b rozvinout strategickou komunikaci st\u00e1tu.\u00a0<\/em><\/p>

\u010cesko \u010del\u00ed n\u011bkolika kriz\u00edm sou\u010dasn\u011b \u2013 hospod\u00e1\u0159sk\u00e9, bezpe\u010dnostn\u00ed, klimatick\u00e9, a ji\u017e brzy se z\u0159ejm\u011b \u010d\u00e1ste\u010dn\u011b navr\u00e1t\u00ed i krize zdravotn\u00ed. Experti z r\u016fzn\u00fdch obor\u016f i z\u00e1stupci st\u00e1tn\u00ed spr\u00e1vy se dlouhodob\u011b shoduj\u00ed, \u017ee k jejich \u00fasp\u011b\u0161n\u00e9mu zvl\u00e1dnut\u00ed st\u00e1t nutn\u011b pot\u0159ebuje za\u010d\u00edt pracovat na strategick\u00e9 komunikaci. <\/strong><\/p>

\u201cPandemie koronaviru i v\u00e1lka na Ukrajin\u011b ukazuj\u00ed v pln\u00e9m sv\u011btle, \u017ee st\u00e1t nem\u016f\u017ee efektivn\u011b \u010delit kriz\u00edm, ani\u017e by s ob\u010dany mluvil o tom, co d\u011bl\u00e1, aby ochr\u00e1nil zdrav\u00ed, bezpe\u010dnost, ekonomiku a roli \u010cesk\u00e9 republiky v Evrop\u011b,\u201d<\/em> \u0159\u00edk\u00e1 filantrop a podnikatel Martin Voh\u00e1nka z platformy 2. ekonomick\u00e1 transformace.<\/p>

Ministerstvo obrany m\u011blo k dne\u0161n\u00edmu dni p\u0159edstavit n\u00e1vrh strategick\u00e9 komunikace, ale kv\u016fli v\u00e1lce na Ukrajin\u011b to nestihlo. \u201c\u010cesko bohu\u017eel dlouhodob\u011b informa\u010dn\u00ed v\u00e1lku sp\u00ed\u0161e prohr\u00e1v\u00e1, proto\u017ee st\u00e1t nedok\u00e1\u017ee komunikovat sv\u00e9 strategick\u00e9 z\u00e1jmy. Od roku 2016 st\u00e1t o strategick\u00e9 komunikaci hovo\u0159\u00ed, zat\u00edm se v\u0161ak t\u00e9ma objevuje sp\u00ed\u0161e deklaratorn\u011b v r\u016fzn\u00fdch strategick\u00fdch dokumentech, ale nikdo jej je\u0161t\u011b neuvedl v \u017eivot. Chyb\u00ed pro to toti\u017e syst\u00e9mov\u00e9 podm\u00ednky, kter\u00e9 p\u0159edchoz\u00ed vl\u00e1dy odm\u00edtaly nastavit,\u201d<\/em> uv\u00e1d\u00ed Veronika V\u00edchov\u00e1, analyti\u010dka Bezpe\u010dnostn\u00edho centra Evropsk\u00e9 hodnoty.<\/p>

Jde p\u0159itom o velmi d\u016fle\u017eit\u00fd \u00fakol, a proto p\u0159ich\u00e1z\u00ed st\u00e1tu na pomoc neziskov\u00fd sektor. Odborn\u00edci z Druh\u00e9 ekonomick\u00e9 transformace, Asociace pro mezin\u00e1rodn\u00ed ot\u00e1zky,\u00a0Bezpe\u010dnostn\u00edho centra Evropsk\u00e9 hodnoty, Frank Bold a STEM dali dohromady 10 princip\u016f, kter\u00e9 maj\u00ed uvnit\u0159 st\u00e1tn\u00ed spr\u00e1vy vytvo\u0159it podm\u00ednky pro vznik strategie, jak komunikac\u00ed h\u00e1jit z\u00e1sadn\u00ed n\u00e1rodn\u00ed z\u00e1jmy.\u00a0<\/strong><\/p>

  1. Ka\u017ed\u00e9 ministerstvo pot\u0159ebuje vlastn\u00ed experty na strategickou komunikaci.<\/li>
  2. Pracovn\u00edci strategick\u00e9 komunikace nesm\u00ed b\u00fdt p\u0159\u00edmo pod\u0159\u00edzen\u00ed politik\u016fm ani tiskov\u00fdm mluv\u010d\u00edm.<\/li>
  3. Strategick\u00e1 komunikace m\u00e1 b\u00fdt koordinov\u00e1na a odborn\u011b vedena z \u00da\u0159adu vl\u00e1dy.<\/li>
  4. Veden\u00ed strategick\u00e9 komunikace se mus\u00ed zodpov\u00eddat vl\u00e1d\u011b, odborn\u00edk\u016fm i ve\u0159ejnosti.<\/li>
  5. Strategick\u00e9 komunikaci maj\u00ed radit a d\u00e1vat zp\u011btnou vazbu neziskov\u00e9 i profesn\u00ed organizace.<\/li>
  6. Strategick\u00e1 komunikace se mus\u00ed t\u00fdkat vymezen\u00fdch t\u00e9mat, na kter\u00fdch je spole\u010densk\u00e1 shoda.<\/li>
  7. Kl\u00ed\u010dov\u00e1 ministerstva (ministerstvo vnitra, obrany, zahrani\u010dn\u00edch v\u011bc\u00ed) pot\u0159ebuj\u00ed analytiky, kte\u0159\u00ed budou sledovat hrozby.<\/li>
  8. \u00da\u0159ad vl\u00e1dy m\u00e1 dohl\u00ed\u017eet na to, \u017ee resorty prioritizuj\u00ed hrozby v komunikaci.<\/li>
  9. Z\u00e1stupci Centra strategick\u00e9 komunikace nebo pov\u011b\u0159en\u00e9 osoby z resort\u016f se mus\u00ed \u00fa\u010dastnit krizov\u00fdch \u0161t\u00e1b\u016f.<\/li>
  10. Org\u00e1ny strategick\u00e9 komunikace mus\u00ed b\u00fdt v kriz\u00edch schopn\u00e9 rychle mobilizovat kapacity v\u010detn\u011b dodavatel\u016f.<\/li><\/ol>

    \u00a0<\/p>

    Aby do\u0161lo ke spln\u011bn\u00ed t\u011bchto princip\u016f, je t\u0159eba je\u0161t\u011b b\u011bhem podzimu p\u0159edstavit vizi st\u00e1tu pro strategickou komunikaci, zalo\u017eit vl\u00e1dn\u00ed Centrum strategick\u00e9 komunikace a najmout alespo\u0148 jednoho komunik\u00e1tora na ka\u017ed\u00fd resort<\/strong>. To p\u0159inese pozitivn\u00ed dopady u\u017e na podzim a d\u00e1 se na tom d\u00e1le stav\u011bt – t\u0159eba roz\u0161\u00ed\u0159en\u00edm analytick\u00fdch kapacit nebo ukotven\u00edm syst\u00e9mu v z\u00e1kon\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTISKOV\u00c1 ZPR\u00c1VA KE STA\u017dEN\u00cd ZDE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPOLICY PAPER KE STA\u017dEN\u00cd ZDE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    \u010cesk\u00fd st\u00e1t se pot\u0159ebuje p\u0159ipravit na krize vytvo\u0159en\u00edm strategick\u00e9 komunikace. Experti spole\u010dn\u011b p\u0159in\u00e1\u0161\u00ed pl\u00e1n, jak na to. \u010cesko z\u0159ejm\u011b \u010dekaj\u00ed velk\u00e9 v\u00fdzvy. Na podzim bude gradovat infla\u010dn\u00ed a energetick\u00e1 krize, pokra\u010dovat v\u00e1lka na Ukrajin\u011b a pravd\u011bpodobn\u011b znovu ude\u0159\u00ed covid. St\u00e1t proto pot\u0159ebuje b\u00fdt p\u0159ipraven\u00fd komunikovat sv\u00e9 strategick\u00e9 z\u00e1jmy \u0161irok\u00e9 ve\u0159ejnosti. Platforma 2. ekonomick\u00e1 transformace spolu […]<\/p>\n","protected":false},"author":20,"featured_media":26758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[461],"tags":[],"class_list":["post-26739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"\nPRESS RELEASE: Introduction of the Government Communications Strategy plan - European Values Center for Security Policy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESS RELEASE: Introduction of the Government Communications Strategy plan - European Values Center for Security Policy\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00fd st\u00e1t se pot\u0159ebuje p\u0159ipravit na krize vytvo\u0159en\u00edm strategick\u00e9 komunikace. 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Platforma 2. ekonomick\u00e1 transformace spolu […]","og_url":"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/","og_site_name":"European Values Center for Security Policy","article_published_time":"2022-06-30T10:27:27+00:00","article_modified_time":"2022-07-26T14:32:40+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/europeanvalues.cz\/wp-content\/uploads\/2022\/06\/IMG_1815-Copy-scaled.jpg","type":"image\/jpeg"}],"author":"EVC_admin","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"EVC_admin","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/#article","isPartOf":{"@id":"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/"},"author":{"name":"EVC_admin","@id":"https:\/\/europeanvalues.cz\/en\/#\/schema\/person\/dcc5e3788ab6b16e4fc9969c97aec4c0"},"headline":"PRESS RELEASE: Introduction of the Government Communications Strategy plan","datePublished":"2022-06-30T10:27:27+00:00","dateModified":"2022-07-26T14:32:40+00:00","mainEntityOfPage":{"@id":"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/"},"wordCount":662,"publisher":{"@id":"https:\/\/europeanvalues.cz\/en\/#organization"},"image":{"@id":"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/#primaryimage"},"thumbnailUrl":"https:\/\/europeanvalues.cz\/wp-content\/uploads\/2022\/06\/IMG_1815-Copy-scaled.jpg","articleSection":["Press Releases"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/","url":"https:\/\/europeanvalues.cz\/cs\/tiskova-zprava-predstaveni-planu-strategicke-komunikace-statu\/","name":"PRESS RELEASE: Introduction of the Government Communications Strategy plan - 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